Shirel Krafman (b. 1995) is a multidisciplinary designer currently based in Toronto, Canada. She has previously studied three years of Business Management before switching over to a Bachelor of Arts in Creative Industries at Ryerson University.

 

Combining creativity and an entrepreneurial mindset, her approach focuses on building a meaningful connection between between brand and consumer, using design to tell memorable stories and elevate brand experiences. 

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Shirel's aesthetic ranges from typography-focused minimalism to bright and imaginative maximalism, adapting and aligning visuals to the brand's emotional values.