CREATING MEANINGFUL BRANDS THAT SPEAK TO YOUR HEART IS ONE OF THE COOLEST THINGS I CAN THINK OF,
Shirel Krafman (b. 1995) is a multidisciplinary designer currently based in Toronto, Canada. She has previously studied three years of Business Management before switching over to a Bachelor of Arts in Creative Industries at Ryerson University.
Combining creativity and an entrepreneurial mindset, her approach focuses on building a meaningful connection between between brand and consumer, using design to tell memorable stories and elevate brand experiences.
Shirel's aesthetic ranges from typography-focused minimalism to bright and imaginative maximalism, adapting and aligning visuals to the brand's emotional values.
Creative Direction, Branding and Visual Identity, Editorial & Print Design, Illustration, Presentation Design, Social Media Content Creation, Typography, Video Editing