From freelancer to brand lead at Kleu
The brief
I joined Kleu as a freelancer and grew into its in-house brand lead in 2.5 years, owning the visual identity, design system, website and landing pages.
Brand motion
Type reveal
Visual identity
Brand purpose
Presentation
Pilot at a glance
Presentation
Lockdown context
The brief
I also turned pilot data into infographics and investor decks, and pitched the creative strategy to stakeholders.
Presentation
Pilot results deck
Presentation
Pilot scope
Case studies
Enter the password to view my case studies.