Toronto, Canada

7:02 AM

I'm Shirel Krafman👋🏼. For 10+ years I've designed, built and scaled brand systems, websites and performance campaigns for B2B and SaaS. Now I'm using AI to do it faster, and better.

Design feed ↗

Help I fired my designer ↗

Shirel Krafman intro video

Meet me in 90 seconds

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YUMMY

Developed a webapp for independents

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YUMMY

Developed a webapp for independents

What I’m up to

What I’m up to

Building Bloomlist ↗

Brand and product for a therapist directory in Israel, opening soon

Growing my eCommerce brand ↗

Love Letters Ketubahs: modern, art-driven ketubahs for every couple

Fixing agentic slop ↗

Creating context layers, paid ad loops and performing first (ai)d

Bloomlist — homepage on a MacBook

Bloomlist

Finding a therapist, made easy

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Relay Financial

A product graphics system

Case study

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ShareGate

Art direction across one brand

Case study

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ShareGate

Art direction across one brand

Case study

SimpleTexting — Web and landing pages

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SimpleTexting

Web and landing pages

Case study

Upfirst — Branding from 0 to 100

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Upfirst

Branding from 0 to 100

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Sinch

A graphics system for ads

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Sinch

A graphics system for ads

Peggy — Instagram stories for the first art contest

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Peggy

Typography-led campaigns

Kleu Australia — “We’re here to lift you up” billboard

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Kleu Australia

Infographics and reports

Case studies

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