Shirel Krafman — Sr. Brand Designer

Cofounding and designing Israel's therapist discovery platform — from zero to launch

The Bloomlist is Israel's first therapist discovery platform — a solution to the local mental health crisis by creating easier access for locals to find support. Co-founded the company and wearing every hat: brand, product, GTM strategy, and a full Framer web build shipped from zero. Leveraging Claude and generative AI for custom graphics and code components to move fast without a team. Every decision — visual, product, strategic — is mine to make.

Cofounding and designing Israel's therapist discovery platform — from zero to launch

The Bloomlist is Israel's first therapist discovery platform — a solution to the local mental health crisis by creating easier access for locals to find support. Co-founded the company and wearing every hat: brand, product, GTM strategy, and a full Framer web build shipped from zero. Leveraging Claude and generative AI for custom graphics and code components to move fast without a team. Every decision — visual, product, strategic — is mine to make.

Sharpening a B2B brand without losing the human side

ShareGate needed brand work that could communicate the sophistication of their IT management tools without feeling overly technical or dry. The focus was on graphic and layout systems that made the product story clearer and the brand presence sharper — across web and campaign touchpoints. Clean, considered, and built with their audience in mind.

Sharpening a B2B brand without losing the human side

ShareGate needed brand work that could communicate the sophistication of their IT management tools without feeling overly technical or dry. The focus was on graphic and layout systems that made the product story clearer and the brand presence sharper — across web and campaign touchpoints. Clean, considered, and built with their audience in mind.

Creating a visual language for storytelling with Relay Financial

I built a scalable product graphics system for Relay that turned financial data into a living, breathing brand experience. Through modular UI mockups, dynamic motion assets, and adaptable layouts, the system made complex banking tools feel human, confident, and distinctly Relay—bridging product and storytelling with every frame.

Creating a visual language for storytelling with Relay Financial

I built a scalable product graphics system for Relay that turned financial data into a living, breathing brand experience. Through modular UI mockups, dynamic motion assets, and adaptable layouts, the system made complex banking tools feel human, confident, and distinctly Relay—bridging product and storytelling with every frame.

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A new identity for Upfirst AI

Working directly with the founders of Upfirst AI, an AI answering service, to shape a brand identity that feels both industry aligned yet approachable. The challenge: communicate cutting-edge voice automation without losing the human touch. Our scope included a logo system, art direction with their visual assets and the webpage to reflect clarity, warmth, and technical confidence to bridge the gap between conversation and code.

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A new identity for Upfirst AI

Working directly with the founders of Upfirst AI, an AI answering service, to shape a brand identity that feels both industry aligned yet approachable. The challenge: communicate cutting-edge voice automation without losing the human touch. Our scope included a logo system, art direction with their visual assets and the webpage to reflect clarity, warmth, and technical confidence to bridge the gap between conversation and code.