Rebranding to lead, in under 3 months
The brief
The brief
SimpleTexting had a great product but a startup look. With an acquisition ahead, I had under 3 months to make it look like the category leader.
The process
I rebuilt the brand as one system, then rolled it out everywhere at once.
Design system
Grid and layout system
Visual identity
Primary typeface
Visual identity
Brand board
Mobile web
Features landing page
Brand
Neon mark, prompted with Sora
UI
Primary buttons
Presentation
Company facts bento
The outcome
In under 3 months, SimpleTexting went from scrappy challenger to a brand that looked and sounded like the category leader, right on time for the acquisition.
From brief to company-wide rebrand
Customers moved to the new brand
Brand designer, end to end
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