Branding an AI receptionist from 0 to 100
The brief
Upfirst needed a brand from scratch for its AI receptionist. I built the identity, from the symbol and wordmark motion to a colour palette made for a friendly, always-on product.
Brand motion
Logo reveal
Visual identity
Colour palette
Paid social
LinkedIn launch
Product
Booking message in context
The brief
Then I carried it across the website, industry landing pages and the LinkedIn launch, so every touchpoint sounded like the same calm, helpful voice.
Web design
AI receptionist homepage
UI motion
“Who is it for?” scroll list
UI motion
Feature accordion
Product
Call flow pop-ups
Case studies
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