Toronto, Canada

7:02 AM

I'm Shirel Krafman👋🏼. For 10+ years I've designed, built and scaled brand systems, websites and performance campaigns for B2B and SaaS. Now I'm using AI to do it faster, and better.

Bloomlist — Landing page
Bloomlist — Web design: Therapist finder homepage
Bloomlist — Web design: Therapist sign-up page
Bloomlist — Web design: From search to booked
Bloomlist — Product: Video intro profiles
Bloomlist — Photography: Therapist portraits
ShareGate — Microsoft 365 migration hero
ShareGate — ASCII walker loop
ShareGate — Web design: Illustrated campaign hub
ShareGate — Web design: Microsoft 365 migration pages
ShareGate — Out-of-home: Moving to M365 subway poster
ShareGate — Social: Campaign graphics system
ShareGate — Paid social: Funnel-stage ad variations
ShareGate — Product: Migration tool on mobile
ShareGate — Brand assets: Stickers, swag and social
Sinch — Channels type list
Sinch — Subway stat billboard
Sinch — RCS stat story
Sinch — Newsfeed ad
Sinch — Ebook: RCS report cover
Sinch — Ebook: Photo-led cover variant
Sinch — Out-of-home: Chatbot bus shelter
Sinch — Display: Landscape web banner
Sinch — Out-of-home: Global messaging poster
Sinch — Out-of-home: Photo-led poster
SimpleTexting — Company facts bento
SimpleTexting — Web design: Pricing page
SimpleTexting — Identity: Brand board
SimpleTexting — Mobile web: Features landing page
SimpleTexting — Web design: Free trial sign-up
SimpleTexting — UI: Primary buttons
SimpleTexting — Typography: Primary typeface
Upfirst — Identity: Colour palette
Upfirst — Social: LinkedIn launch
Upfirst — Web design: Blog and advice hub
Upfirst — Web design: Restaurant landing page
Upfirst — Product: Booking message in context
Upfirst — Web design: AI receptionist homepage
Upfirst — Product UI: Call flow pop-ups
Relay Financial — “On the money, all the time”
Relay Financial — Identity: Logo, domain and card
Relay Financial — Social: Webinars, product and merch
Relay Financial — Merch: “Minding my business” cap
Relay Financial — Editorial: Blog and guide layouts
Relay Financial — Out-of-home: Small business stat poster
Relay Financial — Campaign: “Every detail accounted”
Relay Financial — Product graphics: Modular UI mockups
Peggy — Symbol in hand
Peggy — Typography: Editorial type system
Peggy — Social: “In the studio” series
Peggy — Out-of-home: “Empty walls? Buy art.”
Peggy — Social: MoMA visit stories
Peggy — Editorial: Artist interview stories
Peggy — Typography: Book spine lockups
Kleu Australia — Type specimen
Kleu Australia — Presentation: Pilot results deck
Kleu Australia — Infographic: Pilot scope
Kleu Australia — Infographic: Lockdown context
Kleu Australia — Messaging: Brand purpose
Kleu Australia — Messaging: Mission statement
Kleu Australia — Infographic: Pilot at a glance