Toronto, Canada

7:02 AM

Hey Financial Cents 👋🏼
I’m Shirel Krafman.

I have 10+ years in B2B SaaS and fintech, designing social, ads, landing pages and motion that people actually pay attention to. Give me a brief and I’ll run with it, bring fresh angles of my own, and use AI at the core of my workflow to ship more concepts without losing taste. On the side, I’ve started two companies, which taught me to show up like a founder and ship like a whole team.

Shirel Krafman intro video

Hey Emily, click to watch

Relay Financial: Brand motion, product graphics system
Relay Financial icon
ShareGate: Web motion, Microsoft 365 migration homepage hero with pixel icons
ShareGate logo
SimpleTexting — Web and landing pages
SimpleTexting icon
Kleu Australia: Brand motion, type reveal
Kleu Australia icon
Sinch: Paid social motion, RCS ad animation
Sinch icon
Upfirst — Branding from 0 to 100
Upfirst icon
ShareGate: Brand motion, walking figure built from ASCII characters
ShareGate logo
Upfirst: Social, “Who is it for?” scroll list
Upfirst logo
SimpleTexting: Design system flow
SimpleTexting logo
Upfirst: Product motion, feature accordion
Upfirst logo
Bloomlist — homepage on a MacBook
SimpleTexting: Web motion, homepage and feature sections walkthrough
SimpleTexting logo
Relay Financial: Motion deck for XeroCon, “Business banking built for you and your clients”
Relay Financial icon
Relay Financial — “On the money, all the time”
Relay Financial icon
Relay Financial — Campaign: “Every detail accounted”
Relay Financial icon
Relay Financial — Out-of-home: Small business stat poster
Relay Financial icon
Relay Financial — Social: Webinars, product and merch
Relay Financial icon
Relay Financial — Editorial: Blog and guide layouts
Relay Financial icon
Relay Financial — Product graphics: Modular UI mockups
Relay Financial icon
ShareGate: Paid social video, “Tools that just work”
ShareGate logo
Venga: Paid social motion, “Recurring Buys” UX flow
Venga logo
Venga: Paid social motion, “Stop waiting for the perfect moment”
Venga logo
Venga: Paid social motion, “You don’t need a lot to start investing”
Venga logo
Venga: Paid social, “You don’t have to feel ready”
Venga logo
Venga: Paid social, “Your mix, your rules”
Venga logo
Venga RB01 Final Statics and Final Motion boards in Figma