Toronto, Canada
7:02 AM
Hey Flute 👋🏼
I'm Shirel Krafman.
I have 10+ years in B2B SaaS and fintech, creating paid creative across brand, web, and growth that people actually pay attention to. I think in systems, test angles instead of guessing, and use AI at the core of my workflow to ship more concepts without losing taste. On the side, I’ve started two companies, which taught me to show up like a founder and ship like a whole team.















