Toronto, Canada

7:02 AM

Hey Runway 👋🏼
I'm Shirel Krafman.

I have 10+ years in B2B SaaS, creating memorable experiences across web, brand, and growth. I think in systems, create with AI at the core of my workflow, and build things that scale without losing taste. On the side, I've started two companies, which taught me to show up like a founder and ship like a whole team.

Shirel Krafman intro video

Hey Jenna, click to watch

Venga: Paid social, “Set it once. Let it run.”
Venga logo
Venga: Paid social, “You don’t have to feel ready”
Venga logo
Venga: Paid social, “Your mix, your rules”
Venga logo
Upfirst: Social, “Who is it for?” scroll list
Upfirst logo
Upfirst: Brand motion, symbol and wordmark
Upfirst logo
Upfirst: Product motion, feature accordion
Upfirst logo
ShareGate: Brand motion, walking figure built from ASCII characters
ShareGate logo
ShareGate: Web motion, Microsoft 365 migration homepage hero with pixel icons
ShareGate logo
SimpleTexting: Web motion, homepage and feature sections walkthrough
SimpleTexting logo
Venga: Paid social, “Set it once. Let it run.”
Venga: Paid social, “You don’t have to feel ready”
Venga: Paid social, “Your mix, your rules”
Upfirst: Social, “Who is it for?” scroll list
Upfirst: Brand motion, symbol and wordmark
Upfirst: Product motion, feature accordion
ShareGate: Brand motion, walking figure built from ASCII characters
ShareGate: Web motion, Microsoft 365 migration homepage hero with pixel icons
SimpleTexting: Web motion, homepage and feature sections walkthrough

Case studies