Toronto, Canada
7:02 AM
Hey Runway 👋🏼
I'm Shirel Krafman.
I have 10+ years in B2B SaaS, creating memorable experiences across web, brand, and growth. I think in systems, create with AI at the core of my workflow, and build things that scale without losing taste. On the side, I've started two companies, which taught me to show up like a founder and ship like a whole team.
Case studies
20–30 ads a month at ShareGate ↗
2025 – 2026
Rebrand in 3 months at SimpleTexting ↗
2023 – 2025
Ads for every channel at Sinch
2023 – 2025
Self-serve design at Relay ↗
2022 – 2023
Freelancer to brand lead at Kleu
2018 – 2021













