Toronto, Canada

7:02 AM

I'm Shirel Krafman👋🏼. For 10+ years I've designed, built and scaled brand systems, websites and performance campaigns for B2B and SaaS. Now I'm using AI to do it faster, and better.

Bloomlist — Landing page
ShareGate — Microsoft 365 migration hero
Sinch — Channels type list
SimpleTexting — Company facts bento
Upfirst — Identity: Colour palette
Relay Financial — “On the money, all the time”
Peggy — Symbol in hand
Kleu Australia — Type specimen
Bloomlist — Web design: Therapist finder homepage
ShareGate — ASCII walker loop
Sinch — Subway stat billboard
SimpleTexting — Web design: Pricing page
Upfirst — Social: LinkedIn launch
Relay Financial — Card and balance graphics
Peggy — Typography: Editorial type system
Kleu Australia — Presentation: Pilot results deck
Bloomlist — Web design: Therapist sign-up page
ShareGate — Web design: Illustrated campaign hub
Sinch — RCS stat story
SimpleTexting — Identity: Brand board
Upfirst — Web design: Blog and advice hub
Relay Financial — Identity: Logo, domain and card
Peggy — Social: “In the studio” series
Kleu Australia — Infographic: Pilot scope
Bloomlist — Web design: From search to booked
ShareGate — Web design: Microsoft 365 migration pages
Sinch — Newsfeed ad
SimpleTexting — Mobile web: Features landing page
Upfirst — Web design: Restaurant landing page
Relay Financial — Social: Webinars, product and merch
Peggy — Out-of-home: “Empty walls? Buy art.”
Kleu Australia — Infographic: Lockdown context
Bloomlist — Content: Messaging and copy
ShareGate — Out-of-home: Moving to M365 subway poster
Sinch — Ebook: RCS report cover
SimpleTexting — Web design: Free trial sign-up
Upfirst — Product: Booking message in context
Relay Financial — Merch: “Minding my business” cap
Peggy — Social: MoMA visit stories
Kleu Australia — Messaging: Brand purpose
Bloomlist — Web design: Pages and pricing
ShareGate — Social: Campaign graphics system
Sinch — Ebook: Photo-led cover variant
SimpleTexting — UI: Primary buttons
Upfirst — Web design: AI receptionist homepage
Relay Financial — Editorial: Blog and guide layouts
Peggy — Editorial: Artist interview stories
Kleu Australia — Messaging: Mission statement
Bloomlist — Product: Video intro profiles
ShareGate — Paid social: Funnel-stage ad variations
Sinch — Out-of-home: Chatbot bus shelter
SimpleTexting — Typography: Primary typeface
Upfirst — Product UI: Call flow pop-ups
Relay Financial — Out-of-home: Small business stat poster
Peggy — Typography: Book spine lockups
Kleu Australia — Infographic: Pilot at a glance
Bloomlist — Photography: Therapist portraits
ShareGate — Product: Migration tool on mobile
Sinch — Display: Landscape web banner
Relay Financial — Campaign: “Every detail accounted”
ShareGate — Brand assets: Stickers, swag and social
Sinch — Out-of-home: Global messaging poster
Relay Financial — Product graphics: Modular UI mockups
Sinch — Display: Vertical web banner
Sinch — Out-of-home: Photo-led poster