Shirel Krafman is a Senior Brand Designer really good at building early stage identities and scaling established digital brands.

Working directly with the founders of Upfirst AI, an AI answering service, to shape a brand identity that feels both industry aligned yet approachable. The challenge: communicate cutting-edge voice automation without losing the human touch. Our scope included a logo system, art direction with their visual assets and the webpage to reflect clarity, warmth, and technical confidence to bridge the gap between conversation and code.