Typography-led campaigns for Peggy’s online art platform
The brief
Peggy had a basic brand foundation and big plans for selling art online. As the solo creative, I grew it into a full design system: patterns, styles and image treatments.
Visual identity
Symbol in hand
Visual identity
Editorial type system
Visual identity
Book spine lockups
Paid social
“In the studio” series
The brief
Type did the heavy lifting, in layouts for email, social stories and campaigns like “Empty walls? Buy art.”
Paid social
“Empty walls? Buy art.”
Paid social
MoMA visit stories
Case studies
Enter the password to view my case studies.