Building a self-serve graphics system
The brief
The brief
Relay’s content team needed product graphics faster than one designer could make them. My job: build a library so they could ship on-brand assets on their own.
The process
I turned every recurring ask into reusable parts, then templates anyone could use.
Identity
Logo, domain and card
Campaign
“On the money, all the time”
Social
Webinars, product and merch
Product graphics
Modular UI mockups
Out-of-home
Small business stat poster
Merch
“Minding my business” cap
Editorial
Blog and guide layouts
The outcome
The content team went from waiting on design to shipping on-brand graphics on their own, across product, video and paid ads.
Channels from one library: product UI, video, ads
From first component to full hand-off
Library the content team self-serves from
Enter the password to view my case studies.